You’ll just have to watch the video about the future of Simon Says.

A poll will be published the week of April 1. There is a good chance for a Part 2 on April Fools Day about this episode. But you must watch this episode for the full story.

Have a good weekend,

Scott Simon, Simon Says



  1. Scott,
    I think you’ve answered your own questions. Broad general interest podcasts don’t work any more than full service radio stations do anymore. Special interest is the only real way to success, unless you’re a celebrity already and your fans listen to whatever you want to say.

    Second, your programs are too long. Think about commute times as the limit. I listen to podcasts while I drive. I sometimes listen over the course of more than one trip but I really think 18 minutes is the sweet spot. If you have an interesting guest make it multi part.

    Very few people will listen to just a person talking for very long. Be a better editor. There’s no reason today’s episode should have been 30 minutes.

    Finally, I would bet that the number of podcasts that return a profit is extremely low. Maybe that will change in the future but it’s usually just more of a brand extension.

    Hope this helps.

    1. It helps. I wondered when I started storytelling if it is an interest for listeners. The attraction of podcasting is to pursue an interest and passion.

      I have found some episodes very well received and others not so much. But what I’ve learned in the past week is the organic growth of all episodes, where a popular episode with a lot of listeners helps grow some that aren’t as popular. So I come to the realization that a library of work is the key to success and that takes time.

      On the subject of time, I will debate that with you. I like the commute application. Your commute to work is about average time in the U S., except for those who live in urban congestion where commute times increase annually. Some podcasts require more length such as interviews. Solo podcasts can definitely be much shorter.

      The ultimate question, do I continue this as an interest hobby? That I can do and not focus on revenue although I still would like to just break even for expenses.

  2. Hi Scott. I did see your April Fool’s Day post – funny guy :-{ ) – but I thought I’d leave some comments anyway.

    I was able to listen to quite a few of your podcasts the other day. I’m trying to develop podcasts too for my position with the Illinois Senate Republican Staff (http://senategop.state.il.us/Media/podcasts/), so I’m interested from that point of view. My clicks range from 7 to 72. I have a long way to go to rival yours. I’m constantly reviewing what I’ve produced and have made a few minor changes to the production. I’m not a fan of podcasts that are longer than 10 to 15 minutes. I think that’s the maximum length, but that’s just my opinion. I don’t have any research to back that up. In the political podcast world, there are podcasts that surpass the one-hour mark. That’s not something I plan to copy. One problem I face is the time to provide more regularly scheduled podcasts. Right now, it’s hit or miss. Perhaps I need to create a schedule. However, most of my podcasts are about what’s happening legislatively, day-to-day. They are more news driven. I just don’t see how people will devote that much time to a podcast that’s more long-form, approaching the one-hour length.

    I liked your McWhorter podcast. It was fascinating, probably because of my own radio broadcasting experience. In general, I think podcasts are a growing medium. Have you thought about the time frame in the popularity of You Tube videos and channels? They are huge today, but maybe not always. Your podcast about Samantha was popular probably because of the subject matter. There are so many people who identify with that experience. I am surprised the podcasts about Ferguson weren’t more popular. It was a national story. Maybe people didn’t want to “relive” what seems to have been a story built upon many contrivances.

    Keep your podcasts. I like the interviews. I also enjoy your observances on Las Vegas you post on FB.

    Hope this helps.

    1. Ray, thank you for your in depth comments. I am taking it all in and I believe what you suggest will make the site grow. And I will be more than happy to offer information to you about starting a podcast, especially production and partners.

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